WTC and USM have announced that further to the Ironman branding of the Cairns Airport Ironman on June 3rd, 2012, they are also introducing the Urban Hotel Group Ironman 70.3; The 5150 – Coral Coast Triathlon; and, the IronKids.


CAIRNS, Australia (April 10, 2012) – The 2012 Cairns Airport Adventure Festival will now include the Urban Hotel Group Ironman 70.3 Cairns, which will replace the existing 2.80.20 Cairns.

The event will serve as a qualifier for the Ironman World Championship 70.3, taking place at Lake Las Vegas in Henderson, Nev., on September 9, 2012. The Urban Hotel Group Ironman 70.3 Cairns will offer a 15,000 USD professional prize purse and 25 age group qualifying slots.
Ricky Jeffs, Group General Manager of Erdigroup, the parent company of the Urban Hotel Group said, “The event represents a unique opportunity for us to expand on our already extensive support of Ironman. Urban Hotel Group has been fortunate to be involved in the sport for the last 4 years across Busselton, Port Macquarie and more recently with Melbourne. I was privileged to be a competitor in the inaugural race last year and I am looking forward to the 2012 event.
This follows last month’s announcement of the addition of Cairns to the global Ironman Series. Cairns Airport Ironman Cairns serves as a qualifier for the toughest event in endurance sport, the Ironman World Championship.

Queensland Tourism and Major Events Minister, Jann Stuckey, said the Ironman 70.3 – supported by the Queensland Government through Events Queensland – was a fantastic addition to the 2012 Cairns Airport Adventure Festival and the State’s major event calendar as a whole.

“We’re delighted to add Ironman 70.3 to this year’s line up and establish Cairns Airport Ironman Cairns as a qualifying event for the Ironman World Championship. It’s great news for Queensland – this event is set to attracting a strong international field of competitors and showcase Cairns to the world.”

“Tourism is one of the four pillars of the LNP Government, and events like Cairns Airport Adventure Festival are part of our plan to make Queensland Australia’s number one tourist destination.”

Assistant Minister for Tourism and Member for Cairns, Gavin King, said: “The 2012 Cairns Airport Adventure Festival is a much-anticipated event on the region’s calendar – injecting millions into the local economy, and supporting the Cairns tourism industry, local businesses and jobs.”

“Last year’s event created such an incredible buzz in Cairns at a time when we needed it most, and I know this year’s Ironman Cairns will be even bigger and better.”
Adding to the new look line up for 2012, the Coral Coast Triathlon will be held as a 5150 race. The International-distance race is long-standing in Australia, celebrating its 31st running.

Ironman introduced the 5150 Triathlon Series in 2010. The first non-drafting race series of its kind, the 5150 Triathlon Series offers a competitive platform for professional and age group athletes across a 1.5K swim, 40K bike and 10K run.

Event organisers have also added IronKids to the 2012 program. The mission of IronKids is to inspire and motivate youth through the sport to lead an active, positive and healthy lifestyle. McDonald’s has confirmed they will title the event.

“Showcasing four of our brands during one weekend is a first for us,” said Andrew Messick, Chief Executive Officer of Ironman. “This is an important step as we move toward offering dynamic multisport festivals around the world, creating more opportunity for family, supporters and other athletes to participate in the festival experience.”



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Stef Hanson. Chief.

Chief and founder of WITSUP

Serious about what I do, but don’t take myself too seriously

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