A project in the making, the Women For Tri Board of Advisors, became a reality yesterday when 12 influential women, from 650 applicants, were announced by the Ironman and Life Time organisations to be board members. 

The Women For Tri initiative has a vision of welcoming and empowering new female triathletes to the sport, with a goal of growing participating female numbers rapidly. The initiative will also introduce a Women For Tri Ambassador Team to help break down barriers to entry for the sport, and provide guidance and support to tri-newbies.

Currently the board consists of women in and around the USA and we had the opportunity to speak with one of the newly announced board members, Hillary Biscay, who has a wealth of experience in the sport on many levels as a professional triathlete, coach and owner of Smashfest Queen, to hear her thoughts.


WITSUP: You’re one extremely busy woman already, and now you’ve added this role to your repertoire – you obviously see the importance in having the Women In Tri board so, can you talk us through your decision to apply

HILLARY BISCAY: As a coach of a number of female athletes including four up-and-coming professional women, this was something that I simply had to make time for. I felt that it was my responsibility to them to do whatever I could to make sure that the most dominant race organisation in our sport was looking out for their best interests. I have certainly had my concerns about some of the changes in our sport in recent years and with the opportunity to apply for this board, this was a chance to take action rather than just lament what had happened.

Furthermore, growing women’s participation in our sport has been a pet project of mine since – well essentially since I fell in love with triathlon – and now is also a big focus for us at Smashfest Queen as well.


W: What are the main areas that you believe this board can make a difference in?

HB: We’ve been told that our goal is to grow women’s participation in triathlon by a large percentage – a big task – but how we do that is up to us. This is what I have been told. And this I take to mean that the WTC is open to whatever means we, the board, determine are most effective in working towards this goal. Which tells me we can make a difference in a lot of different areas.


W: Do you know any of the other board members?

HB: Yes! I do know a couple of the other women personally and was pleased that the ones I know are very strong, intelligent women.


W: Do you know what the next step is?

HB: The next step a meeting in Florida next week with all the board members. I trust that this project will start to take more shape then and I would be happy to fill you in afterwards!


Here are the 12 Women For Tri board members:


Attorney, Blogger, Author

Meredith authored Triathlon for the Every Woman, a funny, informative book that empowers women of all backgrounds to become triathletes. She’s an attorney as well as a USAT Level 1, Youth and Junior certified triathlon coach, and contributor to Triathlete Magazine. Meredith completed her first Ironman triathlon in 2013 and blogs at SwimBikeMom.com.



Professional Triathlete, Owner Smashfest Queen, Inc.

Hillary is a professional triathlete and coach with 66 full distance finishes under her belt, including a win at Ironman Wisconsin. She’s also the first person to record six top five Ironman triathlon finishes in one season. Hillary is the Co-Founder of Smashfest Queen, Inc., a women’s sport and casual apparel company.



National Director, Team In Training

Bonni is a National Director for Team In Training at the Leukemia & Lymphoma Society, providing coaching and team support for participants in a variety of athletic events across the world. Team In Training athletes, in exchange for training and support, raise money towards cures for blood cancers like leukemia, lymphoma and myeloma. In total, Team In Training has trained more than 500,000 runners, walkers, triathletes, cyclists and hikers, raising more than $1.4 billion to fund lifesaving research.



Vice President Marketing, Transamerica

Casey is a marketing expert with several strategic ties to the active lifestyle and business communities. She’s also responsible for the creation of several award-winning sponsorship programs, most notably the Janus Charity Challenge, a national triathlon-based fundraising initiative which raised nearly $55 million for charities throughout the U.S. In February 2015, she’ll be working to complete a half marathon on every continent.



CMO, Consultant

Leesa has over 20 years of experience in consumer marketing, and was most recently the CMO of Jenny Craig. While at Jenny Craig, she was named one of the Top 100 CMOs on Twitter. She has a passion for health, wellness and fitness, and has been an active triathlete since 2007. Leesa also serves on the Board of Directors for the California Avocado Commission.


MOIRA HORAN, Spring Lake Heights, NJ

Co-Founder, Jersey Girls StayStrong Multisport Club

Moira has participated in countless marathons, Ironman, Ironman 70.3 and other triathlons since 1993. Her focus over the past several years has been on sharing her experiences and training others as a USA Triathlon Coach Certified Level 1 and Level 2 Total Immersion Swim instructor. She founded the Jersey Girls Triathlon in 2010 and started the Jersey Girls StayStrong Foundation in 2012.



Global Project Director, Covance

Cris created the Well Steps program providing turnkey wellness solutions such as individual health coaching to companies large and small. Johnson & Johnson awarded Well Stepsprogram with its Chairman Award and implemented the program in a series of clinical trials spanning 41 countries. Cris has eight years of triathlon experience.



Emmy-Award Winning Actress

Katherine is an Emmy-Award winning producer, actress, spokesperson/ambassador of Breakaway from Cancer and avid triathlete. Her love for the sport and extensive social media following will help the initiative reach a new audience, empowering a large group of her supporters to try the sport. Katherine has competed in two Ironman 70.3 events and plans to do an Ironman triathlon this year.



Marketing Manager, Gatorade

As a part of the Gatorade team, Brooke was charged with running G-Feat, an initiative Gatorade implemented internally to encourage its employees to be more active. G-Feat’s main pillars of focus: education, training and competition, and athlete outreach, which are synergetic with the work the Women For Tri board will be tasked to carry out. She has participated in multiple triathlons, including the Ironman 70.3 Racine triathlon.



Editor in Chief, Triathlete Magazine

Julia is the Editor in Chief of Triathlete Magazine, and is deeply rooted in the sport of triathlon. She will be instrumental in content development and education for both beginner and elite athletes. Julia, a mother of two children, is a multiple-time Ironman and Ironman 70.3 finisher.



U.S. Representative, Arizona – 9th Congressional District

Kyrsten is the first sitting Member of Congress to complete an Ironman triathlon. She also enjoys competing in Life Time Tri and Esprit de She events in her home state of Arizona. Kyrsten has previous experience bringing women into the sport and is passionate about the opportunity to use her influence to drive Women For Tri.


DR. KAREN SMITH, Newport Coast, CA

Sr. VP Global Head, R&D, Allergen

Karen is a frequent speaker at Women in Business, and sits on the Board of Advisors of the California Chapters for Girl Scouts and the Susan G Komen Foundation in Orange County. She won the 2014 Orange County Women in Business Award, and is known as a respected leader in the community with an extensive background in business and the health/medical field. She recently completed her seventh Ironman triathlon.


So watch this space and we will keep you posted on what’s happening…

Lead photo by Delly Carr

About The Author

Stef Hanson. Chief.

Chief and founder of WITSUP

Serious about what I do, but don’t take myself too seriously

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2 Responses

  1. 2015: On a Roll! - Hillary Biscay

    […] The other big thing that happened in January was that I had the honor of being selected for a 12-woman advisory board by the World Triathlon Corporation called Women For Tri. You can read the press release here and my interview about what this position means to me here. […]


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