Very exciting news: Huge triathlon supporters, Urban Hotel Group, have joined a team of fantastic sponsors in the Scholarship Ambassador Program, taking the overall value for the lucky winner to approximately $20,000! 


With only seven days left for athletes to apply for the inaugural Scholarship Ambassador Program, The Urban Hotel Group were happy to join forces with the other seven generous sponsors to help give one lucky triathlete a leg up in their triathlon career. Spokesperson, Ricky Jeff’s stated, “the Urban Hotel Group is very focussed on the sport of triathlon. We are involved in event sponsorship, professional athlete sponsorship, and triathlon club sponsorship. It just makes sense to me to extend this to and their ambassador program. For a while now I have been trying to find an opportunity to assist with the future of the sport and now we have found it.”


The lucky winner will be put up in Urban Hotels around the country for races and affiliated events, plus, receive entries to Urban Hotel Group sponsored events. “Athletes and Urban Hotels share similar values which include commitment and dedication – both essential ingredients to completing a triathlon and for operating a successful hotel. Therefore, our participation in the Ambassador Program is a natural fit and I hope that you feel the energy and commitment of our team during your stay at any of the Urban Hotels.” said Jeffs.


The ambassador program aims to provide the lucky winner with support that will enable them to step up to the next level. The Urban Hotel Group joins LivGiant, 2XU, Dextro Energy and Sports Nutrition, Footpro, Oakley, Shimano and Sports Dietitians Australia in offering a scholarship that is now valued at approximately $20,000. All sponsors involved share the same ambition of wanting to help the sport of triathlon to grow – in particular, the profile of women and the number of female participants in the sport. Jo Hall of LivGiant says, “women in sport continues to grow, and the whole concept behind LivGiant, is to dedicate a brand solely to the female rider. We want to help inspire women to lead a healthier, happier and more adventurous life, and what better way to do that then to be involved through the program.”


2XU’s Alanna Jones was equally delighted with the announcement about Urban Hotels and looks forward to the winner being announced in the coming weeks. “Together with the team, we look forward to working with the lucky and deserving scholarship winner and helping them create their dreams whilst training, recovering and performing in the best product on the market.”

A huge thank you to all of our sponsors involved in the program, and we look forward to introducing the lucky winner to everyone on Friday, June 29th.

For more details or to apply for the Scholarship Ambassador Program, please go to our website




2 Responses

  1. Garonzatron

    Ricky Jeffs truly is an incredibly ambassador for the sport!

    It’s refreshing to see such influential people in Australian Triathlon in general supporting chicks in tri and getting behind them *ahem* in such an epic way.

    And to top it off… Ricky is a funny bugger and a total Clooney. Solid!

    Congrats Stef on getting such a phenomenal group of sponsors. Every one of them so spectacularly generous and all genuinely rad people to deal with.

    Only 7 days to go!!!!!!


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